Adidas

Adidas engages in design, distribution and marketing of athletic and sporting lifestyle products. The company was founded by Adolf Dassler in 1920 and is headquartered in Herzogenaurach, Germany. Every year Adidas produce over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide. Adidas is quite a large and also multifaceted organization, always keep things simple, lean and fast. The brand is rooted in sport, believe that they have power to change lives through sport because sport plays an increasingly important role in more and more people’s lives, on and off the field of play. This core belief guides the way run the company, how they work with partners, how they create their products, and how they engage with their consumers. Adidas mission is to be the best sports company in the world. Every day, they come to work to create and sell the best sports and fitness products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. To successfully do that, they focus entirely on our authentic sports brands as they connect and engage with our consumers.

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