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Converse is the largest manufacturer of athletic footwear in
the United States, producing approximately 8.4 million pairs of shoes
domestically in 1998. The Converse All-Star basketball shoe was the first in
the athletic footwear industry, and by the early 1990s, more than hundred
million pairs, in more than 56 colors and styles, had been sold in more than
90s countries worldwide. In addition, the company has expanded into varied
rubber products, sports apparel, and full lines of athletic shoes for tennis,
cross-training, team sports, running, walking and children’s recreation.
Converse has morphed under NIKE into a fashionable footwear maker for those off
the court, too. The brand is recognized as a top contributor among a handful of
NIKE’s brands. To this end, NIKE divested its big-name Cole Haan and Umbro
units to focus on growing the NIKE, Jordan, Converse, and Hurley brand names.