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Stussy is a Californian skate or surf brand with an origin
story in keeping with the brand’s laidback and free spirited identity. Stussy
is one of the most famous streetwear brands of all time. Stussy was found by
Shawn Stussy in the early 1980s. He stumbled into his business when he started
out placing his distinctive signature onto his handmade surf borads. Stussy was
one of the first brands to produce goods like caps and varsity jackets that
weren’t explicitly designed for sports teams. These days, Stussy continues to
be one of the most prominent youth labels, stocked in high street stores,
streetwear boutiques and department stores. The brand’s Stussy Deluxe sub label
produces premium, higher-priced versions of its products, as well as premium
collaborations with other brands.