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Thrasher magazine, skate brand was founded by Eric Swenson and Fausto Vitello in 1981. Thrasher has transcended its original purpose to become the most influential skate magazine in the world, and has earned the nickname as “The Bible” among skaters. Every good magazine has one issue that can’t be missed. In fashion, it would be Vogue’s fall fashion issue. In skating, Thrasher’s annual “Skater of the Year” issue is the must-read news of the season. Thrasher isn’t a brand, it is a magazine that, at its best, loosely represents a brand of skating and the role of media outlet is to represent the voice and interests of its audience.

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