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Nike is the world’s first shoe and apparel company, where they design, develops, and sells a variety of products. NIKE’s products, which account for about 95% of total revenue, are focused on several categories: running, NIKE basketball, the Jordan Brand, Football (Soccer), Training for men and women and Sportswear (lifestyle products or sports-inspired). Nike also markets sports-inspired products for children and various competitive and recreational activities; it also sells sportswear under the Converse and Hurley brands. NIKE footwear is bringing in more than 60% of sales and led by the iconic Jordan brand and other collections. NIKE Apparel accounts for about 30% of sales and NIKE Equipment (bags, sport balls, timepieces, digital devices, bats, protective equipment) adds another 5%
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