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Nike is the world’s first shoe and apparel company, where
they design, develops, and sells a variety of products. NIKE’s products, which account
for about 95% of total revenue, are focused on several categories: running,
NIKE basketball, the Jordan Brand, Football (Soccer), Training for men and
women and Sportswear (lifestyle products or sports-inspired). Nike also markets
sports-inspired products for children and various competitive and recreational activities;
it also sells sportswear under the Converse and Hurley brands. NIKE footwear is bringing in more than 60% of sales and
led by the iconic Jordan brand and other collections. NIKE Apparel accounts for
about 30% of sales and NIKE Equipment (bags, sport balls, timepieces, digital
devices, bats, protective equipment) adds another 5%
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